Sync from SF not overwriting MKTO data.

[Anonymous]

 
Sooo, say I have a lead, "John Doe"

In John Doe's record he has two fields:
- Lead Source
- Lead Source Details

Due to some temporary issues, we had blocked these fields from updates via SF Sync.

Today, I noticed that these fields for John Doe were different in SF, than from what we have in MKTO. I think: "Ah ha - it's because of that temporary sync block... the field got updated in SF, tried to sync, sync was blocked, didn't sync." So, I remedied the situation and released the sync block on the two fields, as the original issue is now solved.

I waited for the programs to sync... no change in MKTO... I waited for a 2nd sync... no change in MKTO. So, that new value in SF, didn't auto-map/overwrite the older value in MKTO.

I know there's a basic explanation for this... but am not thinking of it.

Possible that once it tries to sync, and can't, it stops trying to sync on future syncs? If that's the case, I may be able to go back and see what other leads this effects, and sort out a good way to update just those records. But, want to make sure I'm thinking through the "why" on the "Why didn't it sync once the block had been removed."

Thoughts? Thanks! - Jen

[Anonymous]

Have you tried forcing the sync via a Flow step, and does that change the equation in anyway?

Not sure if that would somehow revert the lead back to pre-block and allow future syncing (I'm just making things up now)...

[Anonymous]

I manually changed it in Marketo, to ensure the data was correct for now. However, I want to understand why the above might happen, so I can make sure it doesn't continue to occur. Also...I need to suss out if it's happened to others, so I can isolate those, and amend their data accordingly.