How are you guys defining success for newsletter sends?
So if there are multiple ebooks and blog posts, offers in the campaign.
Are you doing multiple activities to equal success?
Any insight appreciated!
I think there are multiple "correct" answers here, it kind of depends on what you want to track. In the past, I have considered a click on one or more of the CTAs in the email to be a Success in the email program, and created separate content programs for each asset that requires a form completion, with success in that program for the form completion. That was revenue attribution is split between each of the components that "influenced" the person - the email, and each asset they downloaded.