Subscription Management Options

[Anonymous]

I'm interested in adding subscription management and I was looking to segment our audience in two, Customers and everyone else. Is this doable within Marketo?

[Anonymous]

Hi Tom-
Yes, you can use segmentation for that - but they have to key off of some variable.  If the variable changes, then a person would switch segments.

Keep in mind that you are limited to 20 segmentations (with 100 variables in each).  Also, if you have a large database, the first time that you put the segmentations into place, it will run against your entire dataset.

Hope this helps.

[Anonymous]

Yes it is.  We have a link to different subscription centers on our emails depending on which segment a lead is in.  You can learn more about this in the Segmentation deep dive articles and the Managing Subscriptions to Multiple Brands help article.