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Re: Statuses using for Nurture Program?

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Anonymous
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Statuses using for Nurture Program?

Hi all,

I'm still making many tweaks and changes in my nurture streams etc... but as for the nurture program as a whole, I 'm trying to determine what statuses to use and which to label as succeses. Any thoughts? What are yall using?
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Anonymous
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Re: Statuses using for Nurture Program?

Responded is Clicked Link
Engaged is Filled Out Form
And, yes, we use the Stream Performance report

Hope this helps!

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Anonymous
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Re: Statuses using for Nurture Program?

We didn't get very creative with ours--we just use "Member of Program" and "Engaged." Engaged = success. That's a good question though. Are you thinking of having stages of engagement, like low, medium, high, etc.?
Anonymous
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Re: Statuses using for Nurture Program?

We use:

Responded
Engaged
Unsubscribed

Engaged=success
Anonymous
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Re: Statuses using for Nurture Program?

Thanks!

And how do you define responded (just clicked?) and engaged?
Anonymous
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Re: Statuses using for Nurture Program?

And do you just use the engagement stream performance report to track the clicks, opens, unsubs, etc?
Anonymous
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Re: Statuses using for Nurture Program?

Responded is Clicked Link
Engaged is Filled Out Form
And, yes, we use the Stream Performance report

Hope this helps!
Anonymous
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Re: Statuses using for Nurture Program?

Mike, when you say Engaged = Filled Out Form, do you mean that the lead got to the form they filled out by clicking on one of your nurturing emails?