Statuses using for Nurture Program?

[Anonymous]

Hi all,

I'm still making many tweaks and changes in my nurture streams etc... but as for the nurture program as a whole, I 'm trying to determine what statuses to use and which to label as succeses. Any thoughts? What are yall using?

[Anonymous]

We didn't get very creative with ours--we just use "Member of Program" and "Engaged." Engaged = success. That's a good question though. Are you thinking of having stages of engagement, like low, medium, high, etc.?

[Anonymous]

We use:

Responded
Engaged
Unsubscribed

Engaged=success

[Anonymous]

Thanks!

And how do you define responded (just clicked?) and engaged?

[Anonymous]

And do you just use the engagement stream performance report to track the clicks, opens, unsubs, etc?

[Anonymous · Accepted solution]

Responded is Clicked Link
Engaged is Filled Out Form
And, yes, we use the Stream Performance report

Hope this helps!

[Anonymous]

Mike, when you say Engaged = Filled Out Form, do you mean that the lead got to the form they filled out by clicking on one of your nurturing emails?