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Static lists for Facebook Ads Continuous Sync

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BenCirillo
Level 2

Static lists for Facebook Ads Continuous Sync

I want to sync a smart list to a Facebook Ads audience using the integration and using Enable Continuous Audience Sync. 

 

This product documentation suggests, but doesn't outright state, that this is only possible with static lists: https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/demand-generation/ad-network-i...

 

Is that the case? If so, my plan is to set up a smart list of the people I want and then a couple of batch campaigns to periodically add and remove people from a second static list, which will be the one that's actually synced to Facebook. Shouldn't be too hard, just want to make sure I'm not doing a bunch of extra work if I don't have to. 

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derelict_wombat
Level 5

Re: Static lists for Facebook Ads Continuous Sync

Hi @BenCirillo 

Yes, audience sync'ing only works with static lists.  

 

Your solution is the right approach and I used the same approach myself. 

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2 REPLIES 2
derelict_wombat
Level 5

Re: Static lists for Facebook Ads Continuous Sync

Hi @BenCirillo 

Yes, audience sync'ing only works with static lists.  

 

Your solution is the right approach and I used the same approach myself. 

Marc_Comption
Level 2

Re: Static lists for Facebook Ads Continuous Sync

So are you saying that if I have a static list that is updated with Smart Campaigns to add and remove contacts based on a certain criteria, the Continuous Audience Sync with do the same to the FB or Google audience?