Starting Marketo - First Email Amounts

[Anonymous]

I am new looking to start sending emails from Marketo soon.  I am keen to understand if there is any best practice around how quickly I should/can start sending emails (and volume) to ensure that my sending reputation is not affected and maintained at kept at it's highest level.  We send nearly 2 million emails a month, a lot of which are newsletters.

Any previous experience at what volumes you have started with when sending emails or experience you have would be great.

Thanks

[Anonymous]

Hi Simon,

Has your company purchased a dedicated sending IP address in your Marketo contract?

[Anonymous]

Hi Cathal,

No we have not, we do have the Email Deliverability PowerPack but not the dedicated IP.

Thanks

Simon

[Anonymous]

Ok.
With a dedicated IP the warm up phase is really really important.

If you don't have an IP address then can you tell us about your sends ? Would you be sending 10s of thousand of people the same email or is the 2 million really broken down into 100s of campaigns over the month?

I might leave the response for other colleague to cheip in but Marketo's email server take care of the throttelling to some extent.

[Anonymous]

Out newsletter goes out 3 times  a day to around 20,000 people (which comes in at about 1.5 milion emails a month), we then have about another 0.5 million emails that are marketing driven and go to about 50,000 different people spaced out over a month.

[Anonymous]

I think that will be fine Simon.
Run a report after your 1st send to get an idea and if the results arent what you expect then reach out to support would be the best plan.