We are running an engagement nurture campaign. In the list, we have a lot of emails from the same company. (They have different locations we can service) We need to stagger the list so they don't get too many emails at the same time. What's the best way to go about this?
If you're using the Engagement program to manage your nurture campaign there's no straightforward way to stagger the sends without relying on multiple streams that have various send times over a period of time.
|Stream One||Stream Two||Stream Three||Stream Four|
|Cadence: Monday, 1pm||Cadence: Monday 2pm||Cadence: Monday 3pm||Cadence: Monday 4pm|
When adding leads to the program, you could use the Random Sample = X% flow step to spread people out across the X number of streams you have.
Alternatively, if each of the regions are in different timezones, you can use Recipient Time Zone tick box when setting up the stream cadence to make sure it's spread out to send at X time in the person's time zone instead of batching them all out at a single time.
What if you have duplicates, wouldn't it mean that you're receiving the email more than once on the same day?