Soft Bouncebacks

Level 1

Soft Bouncebacks

While maintaining huge focus on opt-in communications it is easy to drop the ball when people leave a company. 

Can anyone recommend any services that can look at soft bouncebacks and properly categorise them? Ensuring we can keep on top of people moving roles or jobs?

Level 10

Re: Soft Bouncebacks

We are using Siftrock - Siftrock | Email Reply Management for Marketing Automation - to interpret automated email responses. They can detect the "Left Company" case very well, categorize it, and then send that status to Marketo. A Marketo Smart Campaign can then handle the sync to your CRM, the unsubscription or whatever you want to do with these records. 

I guess this doesn't really answer your question, as we remove these addresses before they bounce, but I think that's even better.