Smart List or Segmentation?

[Anonymous]

Hi!

I am looking to split up the country, into 3 different lists, based on state. I need these to be dynamic since they will be used to send emails regulary, with each segment receving the same email (no dynamic content required). Should I be using smart lists (Eastern, Central, Pacific) or should I be using segmentationss/segments (Time Zones: Eastern, Central, Pacific)? 

Thanks for your help!

[Josh_Hill13]

If you don't need dynamic content, then you can start off with Smart Lists.

BUT, Segmentations run faster, so it is a good idea to set it up and start using it instead.

[Anonymous]

That is the answer I thought I would get! Thank you, Josh!

[Karin_Edmondson]

agree