Skipping an email in engagement program stream for certain contacts

rohitb
Level 2

Skipping an email in engagement program stream for certain contacts

Hi all,

 

Just wanted to get more ideas from you on How to skip an email in engagement program stream for certain contacts.

We've a list of people those who need to be added to a engagement program stream. Since Email 4 of that stream contains a content that is already consumed by certain contacts in that list. How can we achieve this scenario. 

 

    • Engagement program A
      • Steam A (cadence every 1 week)
        • Email 1
        • Email 2
        • Email 3 (Need to be skipped for certain contacts)
        • Email 4

Looking forward to your recommendations.

Thanks

Best,
Rohit Barhe
3 REPLIES 3
Darshil_Shah1
Level 10 - Community Advisor

Re: Skipping an email in engagement program stream for certain contacts

Okay - if you're using nested programs you can make respective set of people member of the program that you would wanna skip in the EP cast, else if you're using the email assets in the stream, then probably you don't need to do anything since EP is clever enough to not to re-send the email content to people if the person has been already sent that email earlier (from any flow/campaign). Below flow may help you visualize the working of EP better:

Darshil_Shah1_0-1647604330629.png

Credits: @Edward_Unthank_ 

rohitb
Level 2

Re: Skipping an email in engagement program stream for certain contacts

Hey @Darshil_Shah1 ,

Thank you for replying and also for the flow chart. It was really helpful.

 

Here I am using Email assets in the stream. Also, the content (PDF) which is present in email 4 was sent to few members from another communication channel(out of marketo). Hence, I would like to avoid sending email 4 to those few members.

Since the email wasn't sent to them before from EP or any other flow/campaign so all the members would be new to EP. 

 

Is there still a way for achieving this? Thanks

Best,
Rohit Barhe
Darshil_Shah1
Level 10 - Community Advisor

Re: Skipping an email in engagement program stream for certain contacts

I would suggest you to use the nested programs as content in the EP stream. Add people you would want to skip as member of this nested program so Marketo's EP would skip sending this content to members during the EP cast.

You may refer this page from the product documentation which discusses about adding a program to an EP stream.