SFDC Campaigns Sync - Benefits and Pitfalls

[Anonymous]

I checked with my IT team, they say that we are no where near our API Limits. I understand that there may be a limit via Marketo of 20,000/hour??

Is there a way to ensure that if the members respond, that I can prioritize pushing those members, along with their "responded" status to SF?

Thank you so much for your assistance.

[Anonymous]

Also, do I need to have the "Click" and "Open" steps in the campaign? or will this automatically track in the program status?

[Grégoire_Miche2]

Hi Todd,

Not only this is not mandatory, but it is even not recommended, UNLESS you really want this info at lead level or measure program success by this criteria. For emailing, you can have that info with email performance reports.

-Greg

[Grégoire_Miche2]

You can and probably should ask support to increase that limit if you have enough quota on SFC side. It will solve at least part of your problem.

More globally, as soon as you are pushing hundreds of thousands of records to SFDC every other day, you need to have a reflection on what info you really want to see sync'ed between the 2 solutions.

In this program, you have 2 definitions of the "engaged". Does that correspond to a real need? for program performance measurement? because you extract lists of leads with this status? If you cannot answer that "necessity" question, better stop these 2 smart campaigns.

-Greg

[Anonymous]

Thanks. I will take these out. I do not report on these through SF. You have been so very helpful.