Setting up Engagement Program

Level 2

Setting up Engagement Program


I am setting up my first engagement program for an asset download nurture series. We have about 8 different assets to download and each series will begin with an email saying "thanks for downloading ABC asset" followed by 4 other emails presenting other content/relevant assets. In a perfect world, I would have each asset trigger the corresponding "thanks for downloading ABC asset" and then move all contacts into the same engagement program but, each engagement program will be slightly different to ensure the contact doesn't receive the same content twice.

Can someone please confirm that I have correctly setup my first engagement program? - Please see attached images

Note: at this time I only have one stream of content but I am looking to add two more streams in the future... at which time I will include transition rules.

Please let me know if there are any best practices that I should implement.



Level 10 - Champion Alumni

Re: Setting up Engagement Program

I have a lot of resources to help you think about it

You searched for engagement - Marketing Rockstar Guides

Nurturing Your Audience the Way they Want to be Nurtured

I'd like to see more of your journey map before making marketo recommendations.