Sending alerts to multiple emails

[Anonymous]

Currently I have 20+ alerts across my instance, all with the same long list of emails in the "To Other Emails" field.  When I need to make a change to the list of "To Other Emails", I have to go in, and manually update each flow across all my programs.  This is very time consuming as you can guess.

Is there a way I can essentially set-up a list (mailing, smart, ...) in Marketo that I can reference in each flow step, so as I need to update emails, I can make the update in one place universally?

Another way to look at this would be to create and use an email alias, i.e., salesalerts@xxxxx.com.  Can I do something like this in Marketo without using Google Groups or similar?

(I currently send alerts to the Lead Owner and "To Other Emails", where to other emails is my long list of emails)

[Valerie_Armstro]

Hi Todd,

I think the easiest way to do this is to have your IT department create an email alias/group for you so that you can manage who receives the Marketo alerts.  If you wanted to accomplish this inside of Marketo only, you could add a step to those 20+ campaigns to request a campaign (Marketo Flow Action) and create a seperate campaign called "Send Alert" to receive the request and send the alerts to the list of "other" emails.  The only limitation of having that global "Send Alert" campaign would be finding a way to differentiate which campaign requested the alert if the alert messages are different for each of your campaigns. However, if you already have something set up that you can use to identfity which message should be sent or if all the alerts are the same, you should be all set to do this.

[Anonymous]

Thanks Val.  The email alias is probably the simplest, I just hate having to go to IT everytime I need to make a change.

Todd

[Anonymous · Accepted solution]

Dude, create a global token that gets inherited by each Program in a specific folder. That's what I do. Here's an example:

For our roadshow tour, we have program owners that we want to copy on any registration alerts. This doesn't change from city to city, but it does occasionally change when we have new hires, etc. Instead of changing across all the 20+ Programs, I just change at the folder level for those roadshow programs. It looks like this:

Text token: {{my.Internal Alert Distro}}
Value = email1@company.com,email2@company.com,email3@company.com

Then, I just paste that token into the "To Other Emails" field on the alert flow action and I'm good. All updates are made to the token and get inherited by all Programs in that folder.

[Anonymous]

Drew, that's brilliant!  Thank You!

This works great with one small change.  It appears you need to include a space between the email addresses in your token value.  It wouldn't work without the spaces for me.

Text token: {{my.Internal Alert Distro}}

Value = email1@company.com, email2@company.com, email3@company.com

I'm also in Austin, looking forward to meet you at the next MUG.

Todd