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I had to build a program just like this back in the pre-segmentation days. I believe I literally had to look up all zip codes for a particular area, load those into "if zip code is" for the "send alert" flow. Terrible.
If you segmented your database by zip code, then you could do this much faster, and change your segmentations easily (within 24hrs). So the logic would be the same, except for the alert it would be "if segmentation is ____" send alert.
Oh, in case you haven't used them, you can do segmentations without a CRM. They're like giant smart lists, but be careful because depending on your subscription you can max out, but if this is a primary/necessary function to have, then it's definitely worthwhile.
This isn't going to be easy, especially using zip codes...yuck. 🙂
You could use a custom segment to cut the database up. Use these articles to help you:
Each dealer can be a segment. Choose zip code as your filter and list all of the zip codes that are going to be assigned to that dealer. The nice part about using segments is that this will allow you to use much simpler campaign triggers and constraints. It will allow you to manage all of your dealerships and their assigned zip codes in one place.
Does that make sense?