Select a company form field

[Anonymous]

I've noticed that on Marketo's site (and just noticed it on another company's site I know uses Marketo), when you fill out a form, it throws up a little pop-up that asks that you select your specific company (and provides the headquarters location).

I know this would work wonders on our data quality and help direct leads to the right people to qualify them...

I want it! How do you do it?

[Anonymous]

We use ReachForce for those forms (http://launchpoint.marketo.com/reachforce/721-smartforms-b2b-marketing-data-collection)

There are other folks in LauchPoint with similar products as well.

-Erik

[Anonymous]

Jeannie,

Marketo is using ReachForce's SmartForms in its "Popup" configuration; they also have a dropdown version that searches while you type. It also appends your forms with tons of info including annual revenue, employees, etc.

Check it out running on our site (start filling in the contact form) at  http://www.pedowitzgroup.com/solutions/revenue-marketing-cloud/marketo/

Disclosure: We are a partner of both Marketo and ReachForce and sell/implement both solutions.