Segmentations vs Smart Lists

Rachel_Noble
Level 10 - Champion Alumni

What is the benefit of using segments? From what I can tell, the main benefit is the fact that segments are mutually exclusive within segmentations. However, there's a huge limit on what filters are available within a segment (why is this? it's quite frustrating).

1 REPLY 1
Josh_Hill13
Level 10 - Champion Alumni

Segmentations are like dynamic static lists, that is, they run faster but are more automated than static lists. Segmentations are required to run Dynamic Content, which is also a huge plus if you go down that route.

Yes, Segmentations run on a waterfall selection method and yes, you cannot use smart list filters or certain behavior filters to build them.

What exactly do you want to do? There is probably a way.