Can Marketo segmentations have a parent/child, master/slave or folder/sub-folder relationship?
My idea was to make a Marketable (Default) vs. Non-Marketable Segmentation a 'master' and only run the other segments on the Marketable Database? In our case, it would dramatically cut the workload, update and refresh time.
Does anybody use the Marketable vs. Non-Marketable segment set up?
Could I just filter all the other segments to include Marketable leads only? Is their any downside to doing this? Would I lose anything by doing this?
So far as I know, segmentations always apply to the entire database, and there's not a way to layer them like that. Here's what I would do instead: A single segmentation, with segments like this, where N is the number of categories of marketable leads:
Marketable Category 1
Marketable Category 2
Marketable Category N
The challenge is that the logic for what makes someone "marketable" would have to be built into every segment's filters, which might not be reasonable/scalable depending on your needs.
All segmentations in Marketo will run for your entire database. There isn't currently a way to base one segments rules off of the Member Segments in a different Segmentation.
You could have a smart list that figured all of your Marketable leads, and use that to base your segment rules on, but I understand this isn't the solution you were looking at.
What about having one segment Marketable = Default All other segments such as persona, GEO, Management Level, etc. would start with the rule Member of Marketable Segment = Default. If that can be done we would drop over 50% of processing for segmentations.
The Member of Segment filter isn't available when creating the rules for another segment, so it's not possible to base the rules for one on another.