Scoring by campaign level

Patricia_Villa3
Level 1

Scoring by campaign level

Does anybody knows if Scoring can be handled by campaign, so that when sync with salesforce crm the score can be seen at the campaign level instead of the contact/lead level?
Also, this would mean that within the campaigns i could visualize the number opportunities, is this doable?
Thanks in advance!
3 REPLIES 3
Jay_Jiang
Level 10

Re: Scoring by campaign level

Can't be done out of the box by Marketo and honestly, if your "campaign score" isn't the number of successes, it doesn't sound like Marketo should be responsible. Like most good things though, it can be done with a developer, in your case Apex in Salesforce.

What are you intending to score at a campaign level? i.e. write down your criteria

Patricia_Villa3
Level 1

Re: Scoring by campaign level

We need to base the scoring on the campaign level, not the contact level so that this score syncs to campaign level as well as the opportunities, is this doable without needing apex?

Jay_Jiang
Level 10

Re: Scoring by campaign level

You're still not clear enough for me to help. What is the scoring at a campaign level that you want?

e.g. Sum person scores for all persons in the campaign?

Count the number of successes in the campaign?

Count the number of opportunities from the campaign?

FYI, the above can't be done by Marketo out of the box