Re: Scores decreased when a lead syncs from Salesforce
Do you have a score decay program that is looking for activity count in the last 7 days etc? This could be the reason your score is falling. Otherwise I would need more speciics to help you solve this issue.
Re: Scores decreased when a lead syncs from Salesforce
It certainly looks like it is part of a decay program. I would look at your behavior scoring model because it has decay built in (hence the subtraction).