Does anyone use SAP Business ByDesign? We have this archaic CRM system and I'd love to find a way to connect it to Marketo. Anyone have any experience or advice?
This will need to be a custom configuration. Can you access this CRM from the internet, or is it completely within your firewall? If it is completely within the firewall there will be no way to connect to it.
You can access from the internet.
Ok, so there is no out of the box integration with that. You have two options, you can use webhooks straight out of a Marketo Workflow to send information to SAP and recieive information back and store it to any field in the database.
Or you can do a full API integration. Please see developers.marketo.com for a description of our APIs.
What a lot of people do is use a middleware provider like Muv, Scribe or Informatica. They have connectors predefined for most popular applications and can connect them together for a fee.
There are a couple of SAP vendors with Marketo staff and an API solution pre-built. Just do a search.
You can probably find a vendor to build this for you but there is nothing out of the box. SAP implementations are typically very custom so standard connectors will not usually work.