I'm setting up 4 campaigns for our sales team to use through Sales Insight (two white papers, one data sheet, one eBook). I have each of the campaigns in one program. My question is, do I sync the one program to SFDC? Or do i move each campaign into its own program and sync each program with a SFDC campaign? Thanks.
Sherin, either of those methods could work, it's really dependent upon how your sales team would like to see the campaigns.
If you have them as separate SFDC campaigns, then they'll also be listed individually in the campaign history. I would be sure to use milestones for the best visibility in the Interesting Moments section of Sales Insight.
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