We're new to Marketo. I dug into the Analytics portion of Marketo, but I'm not seeing anything helpful in the area of reporting.
Is there a report within Marketo that will give us analytics on emails sent via Sales Insight within Salesforce? Specifically, the list of leads that have opened the email, which Salesforce user sent the email and the list of leads that have unsubscribed. If yes, where can these reports be located?
Thank you in advance.
Marketo analytics won't tell you "who" or give a list of leads in any standard report. Marketo reports are usually aggregate numbers of how many people did something.
If you need a list of any kind running a smart list with your criteria will give you that, and you can use "Was Sent Sales Email" and other filters to determine it. Again, a list of people who have unsubscribed from Sales emails would be done the same way.
If you want Sales Email performance statistics (opens, clicks etc) you can use the Sales Insight Email Performance in Marketo Analytics.
Within Sales Insight Email Performance Reporting is there a way to show how many unsubscribes came from that specific email - the way a standard email report would generate that view?
Sales Insight Report Below:
We just want to know how many unsubscribes came from that specific email template.
The way a standard email we blast out from our instance:
We have been able to pull an analytics report using the Sales Insight Emails Performance report type and selecting only the folders in our setup that contain the sales insight emails we are interested in reporting. You can group by sender to see which sales reps are using the tool, too.