Running Trigger Campaign off Dynamics Sync Error

hillaj120
Level 1

Running Trigger Campaign off Dynamics Sync Error

Hi Everyone,

 

We have a question about the capability of Marketo to be able to read an error message from Microsoft Dynamics and run triggered smart campaigns based on those error messages.

 

The example we are looking into is in our Dynamics database, if a lead is tagged as "disqualified," updates to that lead are blocked at that point and Marketo will receive a sync error message indicating the lead could not be updated, in the instance that this lead performs some other activity that Marketo would track and want to update that existing lead.

 

Has anyone discovered a way to set up a triggered smart campaign in Marketo that could read that error and trigger flow steps off of that activity? Such as changing a data field to update the lead status from "disqualified" to "reactivated" or something of that nature?

 

Any input would be appreciated but please let me know of any questions or clarification.

 

Thank you!

Alec

2 REPLIES 2
Jo_Pitts1
Level 9

Re: Running Trigger Campaign off Dynamics Sync Error

Alec,

I've not done a Dynamics integration.

Does the sync error show up in the activity log for the lead?  If so, what does it look like.  Can you fire through some screenshots

Cheers

Jo

hillaj120
Level 1

Re: Running Trigger Campaign off Dynamics Sync Error

Hi Jo, 

Yes the error shows up in the activity log, but it's not a stored value so not sure if we can actually trigger a campaign based off of it. 

hillaj120_0-1632493079688.png

Dynamics Error Trigger.PNG

Something like the screenshot above highlighted. 

Thank you for your input!

Alec