Cheryl, I guess this is where the confusion lies: During our Discover workshop, the Marketo consultants stressed the use of tags for slicing and dicing the analytics within MLM. For example, we need to run analytics - both at the global level and within each country/workspace - by service line, geo, industry, program and campaign - and roll-up Marketo programs to the applicable campaign/program. BTW, our go-to-market taxonomy is as follows: PROGRAMS > CAMPAIGNS > ACTIVITIES. We'll run 2-3 programs per year, a handful of campaigns per program and several activities per campaign, e.g., email, webinars, events, etc. Therefore we have created the following tags within our country-specific and global/default workspaces: service line, country, industry, program, and campaign. I'm concerned since it appears I'm getting different answers from Marketo representatives.