RTP use cases and best practices?

[Shashank_Sharma]

Hi All,

We're working on integrating the RTP with Marketo lead database. We are looking for some useful B2B use cases for leveraging the Marketo custom fields and some best practices around setting up segments and campaigns around the same.

Any help is much appreciated!

Thanks,
Shashank Sharma

[Anonymous]

Hello Shashank,

Here are some materials that might help you with planning your strategy:

Webinar - 1:1 Individual-Based Marketing: Create Relevant Interactions with Every Buyer
Ebook: Web Personalization 101: Create Personalized Marketing Experiences for Your Buyers

Best,
Yanir Calisar

[Adam_Vavrek1]

Our purpose for RTP was to create a more personalized site for Skyword.com visitors; display different pages for leads based on industry, job title, level, role, number of employees, lead status, target company, and more. The goal was to convert anonymous leads and increase website interaction. Some ideas we had for RTP:
Pop-up to encourage subscriptions to our content marketing blog (The Content Standard) for those who haven’t subscribed.

• Pop-up display to  drive new leads to register for a current webinar or event depending on their location.
• Recommend blog posts and other content for those who have had similar paths on our site.
• Recommend case studies of companies in same industry as the anonymous or known lead.
• Display the name of certain companies on the site to attract attention.
• Display images, and videos relating the industry of the lead/company.

I hope that's helpful!