The issue you had is known and being worked on now to be resolved, it may even be resolved by our next release (it is into the coding stage so I can not guarantee it).
The workaround is very simple. After you make the place holder for the rich text part (when not connected to an existing field) keep hitting next and then save. When you come back it is blank. Click edit, paste in what ever you want it to be, and then hit save., Then next through and approve. now it will show.
The bug is the first time (if not connected to a field) it merely makes a place holder for the rich text. Then the second time you go through the are is "created" so click and edit it and whatever you put in and save will be there.
Although the fix is very simple, this is still a bug, and being worked on right now.