RFP Question - Pardot or Marketing Cloud's Sales Insight Equivalent? (Trying to stay w/ Marketo)

[Ryan_Spaulding]

Hey all,

I'm in the midst of a renewal RFP with Marketo where we are so badly wanting to stay w/ Marketo, and so in doing an apples to apples comparison between Marketo, Eloqua, and Pardot/Mktg Cloud platforms, I'm trying to figure out where to play defense.

I'm trying to poke legitimate holes in the competition in relation to Sales Insight.

Eloqua has a lesser platform called Profiler, but I haven't seen what similar platform Pardot may have to Marketo Sales Insight.  Does anyone have any knowledge of this - or better yet, how it pales in comparison.  SFDC did not provide any details here.

[Harish_Gupta6]

Check the below link. Not sure how much it's helpful:

https://help.salesforce.com/articleView?id=pardot_einstein_parent.htm&type=5

Also, here is the screenshot from Marketo's sales videos that why Marketo wins over Pardot and Eloqua: