RFP Question - Pardot or Marketing Cloud's Sales Insight Equivalent? (Trying to stay w/ Marketo)

Ryan_Spaulding
Level 3

RFP Question - Pardot or Marketing Cloud's Sales Insight Equivalent? (Trying to stay w/ Marketo)

Hey all,

 

I'm in the midst of a renewal RFP with Marketo where we are so badly wanting to stay w/ Marketo, and so in doing an apples to apples comparison between Marketo, Eloqua, and Pardot/Mktg Cloud platforms, I'm trying to figure out where to play defense.

 

I'm trying to poke legitimate holes in the competition in relation to Sales Insight.

 

Eloqua has a lesser platform called Profiler, but I haven't seen what similar platform Pardot may have to Marketo Sales Insight.  Does anyone have any knowledge of this - or better yet, how it pales in comparison.  SFDC did not provide any details here.

1 REPLY 1
Harish_Gupta6
Level 8

Re: RFP Question - Pardot or Marketing Cloud's Sales Insight Equivalent? (Trying to stay w/ Marketo)

Check the below link. Not sure how much it's helpful:

https://help.salesforce.com/articleView?id=pardot_einstein_parent.htm&type=5

Also, here is the screenshot from Marketo's sales videos that why Marketo wins over Pardot and Eloqua:

 

Harish_Gupta6_0-1595590427040.png

Harish_Gupta6_1-1595590449752.png

 

 

Harish Gupta