As I was installing the Marketo Sales Insight feature in Salesforce I noticed there was also a Marketo Plugin for Outlook. My assumption is that Sales Reps can send personal emails to contacts and have the analytics tracked via Marketo (opens, clicks, etc) and it will show up in the Sales Insight App in Salesforce. Is there anyone who is using this feature that can share their experience with it? There are a lot of email analytic solutions out there, but the thought of this activity bundled with the marketing activity for a consolidated view in Salesforce via the Sales Insight App might be efficient. I guess I'm wondering if there is anyone who uses this and loves it, and anyone who would caution me against it.
Marketo has improved the Outlook plugin. A couple of things to note: