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Reports about MQL and Channels - How can i do it?

Anonymous
Not applicable
‎08-28-2015 01:48 AM
‎08-28-2015 01:48 AM

Reports about MQL and Channels - How can i do it?

Hi!

Anyone knows how can i get an report that tells me from which channel the Marketing Qualified Leads came from?

Thanks,

David Pereira

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Josh_Hill13
Level 10 - Champion Alumni
Level 10 - Champion Alumni
‎08-28-2015 08:36 AM
‎08-28-2015 08:36 AM

Re: Reports about MQL and Channels - How can i do it?

It depends...do you have RCE?

Keep in mind an MQL will be the sum of all other touches, but sure, that most recent touch that pushed it over is visible. Does that really matter? I tend to doubt that. The only time this would be helpful is if a majority of MQLs happened to respond to the same campaign (or never respond to one).

But if you want to see it, you can do a few things;

  • Program Model Analysis in RCE will help reveal this data.
  • You can stamp a custom field called "MQL Campaign Responded" that will stamp the name of the Program for the last campaign they had a success in. You can read more about that here: Marketing Attribution Setup ChecklistMarketing Rockstar Guides  and on summit.marketo.com/2015
  • You can just stamp Last Campaign using the Program Name as well.
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