Report type

[Jamie_Barclay]

I'd like to get a definition of all the Marketo report types and when they should be used.

[Jessica_Kao3]

Hi Jamie,

It depends on which Marketo Package that you have.  If you go to the analytics section each one of the icons represents a type of report that you can get and for the most part it's pretty self explanatory.   The top 3 I use the most in MLM are email performance, email link, and leads performance.

Email Performance - opens, clicks, unsubscribes delivered, bounced,etc

Email Link Performance - how many clicks broken out per link

Leads Performance  - Group leads by a variety of factors including Source, Status, Month created, campaign, etc. 

Web Page Activity

Landing Page Performance

Program Performance

Program Analyzer

Engagement Stream Performance -

Company Web Activity

Sales Insight Email Performance

Social Influence

Opportunity Influence Analyzer (I use this a lot to dissect deals) Not sure if this comes in all editions.  Is there a particular reporting question that you have? 

There is also a lot of data that you can put together just by using smart lists and filters so the possibilities are really endless. 

[Jamie_Barclay]

thanks Jessica - I agree I think that a lot of information can be obtained via smart lists (and provides details on the leads vs. just the numbers).

[Jamie_Barclay]

I found a great resource - exactly what I was looking for!
Report Types - Marketo Docs - Product Docs

http://docs.marketo.com/display/public/DOCS/Report+Types