Don't know if anybody actually managed to create a report in which you have by week/month/quarter/year an overview of the ratio of known vs anonymous leads.
A KPI for our marketing team would for example be to reduce the ratio between known and anonymous leads.
Hi Jonas, Did you ever solve this? I'm looking to do the same thing. I can set up smart lists but I can't find a report that will use the smart list as none of the reports appear to allow anonymous leads as input. Thanks, Erica
No that is not the idea, like you said that you can measure using Google Analytics.
I'd like a report in which I can see the complete amount of Leads (both anonymous and known) and see the ratio between them. Which percentage is known and which is anonymous + visualize how this fluctuates over time.
You could have a team KPI to keep the number of anonymous leads below 50% of your whole database by doing for example specific campaigns etc.
Are you trying to get an idea of your overall website conversion rate? That's easily done w/ setting your Google Analytics up w/ your thank you page(s)
Otherwise, you can use your Smartfilters for anonymous=true + time-bound restrictions
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