Re: Referrer Parameter

Adam_Vavrek1 · ‎12-29-2014

I have included a hidden field for Referrer Parameter on a form but it's not capturing any data. There's nothing to add in the URL Builder (like there would be if I had selected URL Parameter) so I don't know where to go from here. What steps (if any) am I missing to capture this data?

Valerie_Armstro · ‎12-29-2014

Hi Adam,

The Referrer Parameter captures data from the previous page the lead visits before filling out the form.

As to how to set this up, I would explain it this way

Create a form with a hidden referrer parameter field (i.e. source)
Add the form to the page www.example.com/download-page.html

Now, for any traffic that converts on that download page, you will capture the source parameter of the lead's previous web page visit. So for instance, if the lead visited www.example.com/test-page.html?source=adwords before visiting and converting on the download page, the source would be attributed to adwords.

This can be a bit confusing to explain and understand, so I highly suggest building this out as a test and seeing it for yourself. Hope this helps!

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JD_Nelson · ‎07-22-2015

is there a way to capture the entire referring url, not just a parameter?

SanfordWhiteman · ‎07-22-2015

Sure, you can write the whole document.referrer (same place Marketo gets the data) into a hidden field.

form.addHiddenFields{ referrerURL: document.referrer }