Referencing SFDC Campaign Name in the body of an email

[Anonymous]

Hi, I was wondering if it's possible to reference the name of the salesforce campaign a group of leads are associated with in the body of a Marketo email? If so, how would I go about this?

[Grégoire_Miche2]

Hi Michael,

I do see how to do this, all the more as a lead might be associated to tens of SFDC campaigns...

A proxy would be to use the {{program.name}} token, which will provide the name of the program in which the email is sent. And this program name might be the same a the SFDC campaign name which which the program synchronizes.

-Greg