Redirecting an old link to a new link?

[Anonymous]

Hello!

Is there a way if someone clicks on a link in an email, and that link is no longer valid, that it can autmatically be re-directed to a new link? I have to imaginge this can be done via a smart list, but not sure how to go about this.

[Adam_Vavrek1 · Accepted solution]

Hi Nicole,
This functionality is actually in Admin. 

Admin -> Landing Pages -> New -> New Redirect Rule

You can either redirect a Marketo LP to a non-Marketo LP or external LP. See here for more.

[Anonymous]

You could redirect the landing page it was originally to whatever page you want it to be now. Alternatively, if you're just concerned about old emails, and they are Marketo landing pages, you can set up your fallback page to whatever website would be a default in Admin>Landing Pages.

[Kristen_Malkov1]

If the link in the email is outside of a marketo landing page, you have to set that redirect on your webpage, so ask your admin for help with that. They're super easy to set up and should only take a few minutes.
But if it is within Marketo, Adam is correct.