Recommendations for Data Normalization

[SydneyMulligan]

What kinds of things are you doing for data normalization? My company is fairly new to Marketo, though I have been using it for over a year at different companies. My previous instance was very mature and had ReachForce and many different data normalization programs set up for state, country, etc. and I am trying to get these set up in my new instance. Has anyone used Reachforce or something else, like StrikeIron?

[Anonymous · Accepted solution]

I have used RingLead for this and it worked very well

[Abaran]

Hi Jamie

Could you please expand on how you use ringlead for normalization of data?

Thanks a lot

[Josh_Hill13]

Yes, there are lots of tools like ReachForce, RingLead, informatica, etc.

There are a lot of threads on this topic, including one a couple of days ago.