Ringlead has a good deduping solution. I would also look at dupeblocker (SFDC side).
Marketo has Easy Merge which I hear works well, but costs some cash. If you have an SFDC Admin and Demand Tools, you can do the same thing yourself.
Hi Josh Hill,
Could you please elaborate how we could dedupe our Marketo database ourselves with SFDC + Demand Tools? Our instance has a ton of duplicates, mainly due to large data list imports of records from both the Marketo and SFDC side. We're in the process of trying to find the right tool to do a mass clean-up within Marketo's database and that can provide a long-term deduplication solution within our instance (if possible). We're currently considering Marketo's new AutoMerge, but have also heard about Ringlead--that being said, we'd be much happier to save the cash if we don't need to spend it. Our SFDC admins set up rules within SFDC (using Demand Tools) that dedupe new imported records against existing SFDC records based on email address, which has mitigated SFDC duplicates between Leads/Leads, Leads/Contacts and Contacts/Contacts for the most part; however, their large imports continue to sync Contacts to Marketo, causing duplicates against Marketo-only records that contain the same email address and that were uploaded to Marketo prior to the SFDC-side import. Unfortunately, this process of mass importing through SFDC is critical to other departments and is not likely to change anytime soon.
To go the SFDC + Demand Tools route, would that require that we continuously and immediately sync all new Marketo leads to SFDC so that any list imports via the SFDC-side would perform the deduplication within SFDC? My concerns with this are mainly (1) these leads would be prematurely synced since they would not have reached MQL status yet, and (2) there is potential to flood our sales reps with lots of new "leads". To counter this, would you suggest creating a new queue in SFDC to which we assign these new pre-qualified leads till they hit MQL?
We also have an issue that some of our data inherently does not fill all necessary the fields that are marked as required to successfully sync records over to SFDC (e.g. a lead with an empty State or Country field), so those leads end up not being able to get synced over at all. For this reason, I think we'd still require a real-time deduplication solution that operates within Marketo's instance, but I'd like to explore any tools that we already have at our disposal before purchasing another add-on.
Thank you in advance--I appreciate any help or advice, as this has been (and continues to be) a huge issue for us!