RCM - Track by Account

[Rachel_Noble]

Hi team,

I know there are a few discussions out there about this already, but they're all old and I'd like some fresh insight. In RCM, under each stage there's the option to "Start Tracking by Account." With the rapidly growing ABM trend, I was curious if anybody has harnessed this feature to gain deeper insight in RCE based on their account-level conversions. Any feedback? Roadblocks? Other thoughts on this feature?

Thanks!

[Anonymous · Accepted solution]

Hi Rachel:

This is a really useful report to understand how you are doing in terms of each account.  It is rather basic in scope however.  While it is still very useful, we have a new module coming out next month called Account Based Marketing, which will take all of this to the next level.  Look for that release in late september, though you will need to upgrade your account to get it.

[Rachel_Noble]

Thanks Jamie! We're super excited for the ABM release and can't wait to start using it!