"Modified On" Field - what does it track?

[Nichole_Tucker_]

Hi all!

The "Modified On" field in Marketo - does this only track any modifications to data fields on a lead's profile, or does it also track when a lead has been "added to a list" or has become a "member of a program," or "has visited webpage?"  Are those activities (besides changing data values) clsasified as modifications, and tracked by the "Modified On" filter? 

Thanks!

[Tara_Petre]

Hi Nichole, 

I'm not sure i'm familiar with the field your referencing.  Are you sure this is a field or is it an added constraint?

Thanks,
Tara

[Nichole_Tucker_]

Hi Tara,

Here is a screenshot.  I looked at field management in the admin section, and it is a standard field.  We have Microsoft Dynamics for CRM, not sure if that makes a difference.    



Thanks,
Nichole  

[Dory_Viscoglio]

Hi Nichole, I'm not sure if that's a standard Dynamics field, or if it's something that's been added into your instance as a custom field. It doesn't appear by default for SFDC users. Not super helpful, but it might help you to narrow down the ways it got into your system. 

[Tara_Petre]

I don't believe it's a standard field, but I personally use SFDC.  I'd look for a data management campaign that is updating this field to determine what activities are causing an update to the 'modified on' field.

[Nichole_Tucker_]

Thanks ladies!  I inherited the instance after Dynamics implementation, so not entirely sure either.  Just thought I'd ask in case there was a quick answer out there I just wasn't aware of.

Thanks again!