Quickly test Marketo nurture stream

[tarumatu]

My campaign involves a landing page with a form which 5 choices in a survey. Each choice will trigger a welcome email and a series of 3 emails specific to that choice, the 3 emails to be sent weekly regardless of their engagement so no transition rules needed. I know Marketo has its own stream test but this doesnt send me email series so i can see it works in sequence. I want to be able to run a test where my survey submission triggers the welcome email (which i have tested and works) but also triggers the 3 emails. I want to be able to do a test where the emails are sent to me in sequence within seconds or minutes of each other, is this possible as i couldnt find anything online as guidance?

[michellechopin]

Hi @tarumatu!

Because Marketo doesn't have a testing scenario built in that allows you to test non-nurture emails the way you would a nurture stream, I have two suggestions for you:

1. Still set this up as an engagement program - you can use a single stream per choice (no need to worry about transition rules if the streams are all unique/people won't move between them) and use the form fill (with choices) as your entry campaign*
2. Use the actual campaign to do your testing and speed up or remove the wait times you have so that you get them all in a short period of time (remember to turn everything back to the weekly cadence when you're ready to go live!)

*This assumes that a person can only make one choice in your form/survey responses because a lead can only be in one stream at a time. If you allow people to multi-select, then option two will probably be better for you (and you can do it for each set of emails).

Hope that helps!

Michelle 😀