Whoops...answered from my wrong account ;).
Ok...so the BDR is on the account level, and is it looking up a user I'd imagine? Or a custom object maybe?
Is it possible to do the reverse on this... well kinda...
I have a LEAD to ACCOUNT relationship lookup field, called "reseller account" on the lead record, that associates the lead to an ACCOUNT.
If I change the value of "reseller account" to accountXYZ in Marketo, even if accountXYZ exists in Salesforce, I get a MALFORMED_ID: error, because Salesforce wants an account ID. Therefore, the "reseller account" on the lead in SF does not update. I can update the NAME of the "reseller account" because I know that, however, I don't know what the account ID is in Marketo.
If I could make this work I could automate LEAD to ACCOUNT associations with our resellers, and saves hours of time every week.
Is this possible?
P.S. I'll love you forever!!
We've created a bunch of custom field in Salesforce with lookup, and I've applied this formula. It works perfectly in Salesforce, but when I try to pull the text (not the Salesforce ID) into Marketo, it is just...empty. No data. Marketo has a "read access" to the specific field I've created (Brand X Lead Owner Text), the field shows up in Marketo has a string, but no text or information come through. I've been looking for a solution for days... Please help! Thanks in advance,