Question About Setting up Streams

[Mikes_Jones]

Hello,

Just trying to get an idea about how some of you guys set up your streams in Engagement Programs.

I have 12 different emails.

Is it best to have all 12 of these emails inside one stream, in the order I want the lead to receive the content

OR

Is it better for each email to get its own stream, and to use transition rules?

This might be a silly question, but just trying to gauge the best way to approach this or to get an idea on how some of you guys set up your content in streams.

Thanks!

[Josh_Hill13 · Accepted solution]

You should keep them in 1 stream.

The reason to use Streams and Transitions is if you are

1. accelerating the Cadence: eg: Emails 1-6 are every 2 weeks, but Emails 7-12 are every week.
2. Buying Stages (acceleration)
3. Different products or messages but you want everyone in the same Engagement.

[Mikes_Jones]

Josh Hill​, thanks for your reply!