Programs vs. Campaigns

[Anonymous]

Does anyone have any reading or other resources they can point me to that explain the differences between programs and campaigns (in Marketo world)? 
We are in the process of planning our marketing activity for the year ahead and it's important that we understand when a program is needed vs. a campaign. 

Thanks 

[Marcia_Kerber]

We would love to have some resources as well.

[Edward_Masson · Accepted solution]

In SFDC world they use the System term 'Camapign' (which really is a Marketing Activity). In Marketo they do the same thing which is called a program.
Each program can connect to SFDC campaign, but they are the same thing.
In SFDC you can create a Parent Campaign which will host your normal campaigns commonlly named 'Child Campaigns'.

Marketo does not have a Parent feature.

You would have many Marketo Programs running for all your Marketing activities that connect to many SFDC Child Campaigns which roll up to a Parent Campaign (Based on a Campaign Theme with many marketing activities).

Hope this helps.

[Anonymous]

Thanks Edward. Please can you confirm what SFDC is? 

[Edward_Masson]

Sorry, SalesForce.com is a Customer Relationship Management (CRM) platform. Its one of the leaders in that space and Marketing Automation platforms can connect with it. 

[Anonymous]

No worries, thanks for your help! 🙂