Programs: Folder structures?

[Anonymous]

Hello all,

Just wanted to ask what are you recommended folder structures/layouts for your Email and Event programs? Does anyone else do anything different, and why?

Email programs:

- Assets

- Campaigns

- Data

- Reports

Event programs:

- Assets

- Campaigns

- Status Campaigns (smart campaigns to manually change the program status of leads)

- Data

- Reports

Thanks

Joel

[Anonymous · Accepted solution]

Hi Joel Mounsey​ -

Our typical folder structure for email campaigns and webinar events are listed below.

• The - symbol represents a folder
• The * symbol represents a campaign/asset
• The + symbol represents a program (default or event)

I also posted this document about structure: Need a little Folder Structure in your life?​

Hope it's helpful

Email Campaigns:

-Campaigns

     *01. Send Email

     *02. Open Email

     *03. Conversion

-Emails

     *01. Email A

     *02. Email B

     *03. Success Email

-Landing Page

     *Content Offer LP

-Reports

     *Email Performance Report

-Lists

     *Group A

     *Group B

Webinar Events:

+WEBINAR EVENT PROGRAM

-Campaigns

     *01. Send Invite

     *02. Fills Out Form

     *03a. 1 Day Reminder

     *03b. 1 HR Reminder

     *03c. 15 Min Reminder

     *04. Follow-up Emails

     *05a. Attended Webinar

     *05b. No Show Webinar

-Emails

     *01a. Invite 1

     *01b. Invite 2

     *02. Thank you for registering

     *03a. 1 Day Reminder

     *03b. 1 HR Reminder

     *03c. 15 Min Reminder

     *04a. Attended Webinar

     *04b. No Show Webinar

-Landing Page

     *LP A/B Test

          *LP A

          *LP B

-Lists

     *Attended webinar

     *Registered for webinar

-Reports

     *Channel Performance Report

-GRANULAR CHANNEL FOLDER

+Email - House List Customer

     *Granular

+Email - House List Prospect

     *Granular

+Portal Ad

     *Granular

+XXX Digital Ad

     *Granular

+Social - LinkedIn

     *Granular

+Social - Facebook

     *Granular

[Alex_Stanton1]

You need to find what works for you. Keep in mind that Marketo will organize things 0-9 and a-z, so keep that in mind while coming up with your system. Christina's solution is a great example. Ultimately, you need to set up naming conventions and structures and be consistent in their use.

[Anonymous]

Love it! I especially like the symbols idea

Thanks Christina

[Anonymous]

You're welcome!