Program Type for Trade Show Follow Up

[Anonymous]

Hi there!

If I'm setting up a program for trade show follow-up email blasts, should I set it as an "Event" when I creat the program? What is the best way to categorize it as far as tags go?

Thanks in advance for your help!
Allison

[Sherry_Hale]

Hi Allision!  As a best practice, I set up all tradeshows as an event and track all expenses as well.  Then you will set up the campaign under the program for the email blast.  Make sure in your naming conventions that you keep things together for consistency...for example:

TS - Market Blaster Show - 05.22.13

[Anonymous · Accepted solution]

I think it depends on how you define success (as well as progression) within the program.

My Events are set up to progress through steps that include  targeted, invited, registered, attended, no-show, etc.   Success for that campagin would be a lead attending the event.  

Obviously, this progression  wouldn't make much sense for an email campaign--even if that email campaign is specifically for a trade show follow-up.   

[Anonymous]

Both of these replies are extrmemly helpful - thanks so much to you both!