Program - Google ad words - ROI

Anonymous
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Program - Google ad words - ROI

Any suggestions on the best way to set up a google ad word program. We have a total amount in the Google Ad Words bucket but don't always spend that because it is based on clicks. Do you just fill in the cost at the end of the quarter? Do you create the program based on quarter? Thanks! Any suggestions would be helpful for people who have done this before. 
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Anonymous
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Re: Program - Google ad words - ROI

Add the actual costs, on a monthly basis, after you get billed.  That's the only method right now.