Program best practices - Realistic Example

[Anonymous]

Looking for best practices on program setup. I am aware of the demos and docs on marketo; however, they still leave questions. I have an example scenario below.

We have a trade show. We want to do the following marketing - not limited to:

1. Tradeshow coming soon (email preexisting event opt-ins)
2. Collect sign-ups at the TradeShow and online (excel and form: sign-up for notifications and promotions)
3. Play to win at the TradeShow (email reminder e.g. last day to play)
4. Thanks for visiting the TradeShow OR What you missed at the TradeShow

With this realistic example, should this be implemented as a single program or multiple programs? What would be a recommended structure e.g. email program, vs default program, vs tradeshow program vs engagement program? Thanks

[Josh_Hill13]

This should be done as a Tradeshow Program with relevant statuses:

• Invited (pre-show emails)
• Registration List (for trade show lists, but no emails or no direct contact)
• Left Card (did not meet in person)
• Attended - Met at Show
• Attended - Left Card
• Attended - List

something like that. You can use child Email Send programs to manage the emails themselves, but it's more important to capture channel specific statuses for events.

The contest really doesn't affect statuses unless you want to mark people as Attended - Won or Attended - Entered Contest vs. Attended Left Card. (those could have equivalent status points).