Program Analyzer Drilldown

Lucho_Soto
Level 5

Program Analyzer Drilldown

In the Program Analyzer, we are able to see Revenue Won, Pipeline Generated, etc. but how can we see the actual number of opportunities won/generated? We could search for these numbers manually using a smart campaign but is there an easier way of getting this information?
2 REPLIES 2
Josh_Hill13
Level 10 - Champion Alumni

Re: Program Analyzer Drilldown

The Program Analyzer generally won't show this.

You can look at the PRogram Performance Report and the Lead Performance Report, constrained by Program(s).

The thing is that Marketo only sees Opps that are attached to Leads by Contact Role on the Opp (at least in SFDC). So that Opp could have come from anywhere over a number of touches. The basic Marketo reports will show you the same opp if the Lead was a member of several Programs before the Opp closes.
Anonymous
Not applicable

Re: Program Analyzer Drilldown

This is easily done in Marketo's "Revenue Cycle Explorer".