PPC Tracking

Anonymous
Not applicable

PPC Tracking

I have a quick question regarding using PPC and Marketo. It looks like in order to track the effectiveness of the campaign I need to make a custom field for keywords – but I have around 90 keywords. Do I need to make an individual landing page for each keyword?
 
This is based on information found in these community discussions:
https://community.marketo.com/MarketoArticle?id=kA050000000L8Sw
https://community.marketo.com/MarketoArticle?id=kA050000000KyxtCAC
 
Thank you so much in advance for any help you can provide!
Emily
Tags (1)
2 REPLIES 2
Anonymous
Not applicable

Re: PPC Tracking

No, you shouldn't have to do that. The keyword would be captured in the javascript and then pushed to your custom field.
Kenneth_Law
Level 10

Re: PPC Tracking

We have a new link for Capturing Search Engine and PPC info on Landing Pages knowledgebase article - https://community.marketo.com/MarketoResource?id=kA650000000GsPJCA0